Oil and gas giant Total has agreed a two-year deal to become the new title sponsor of the Copa Sudamericana, South American football’s secondary club competition.
The French multinational’s agreement with the South American Football Confederation (CONMEBOL) took effect from the 2013 edition of the tournament, which commenced on Tuesday. Total succeeds Japanese tyre firm Bridgestone, which has backed the event for the past two seasons. CONMEBOL president Eugenio Figueredo said: “We are proud that a company the size and importance of Total is supporting the competition. We are pleased to announce that it will be called Total Copa Sudamericana. The partnership will surely be a great success.”
Pierre-Yves Sachet, senior vice-president of Total in the Americas, added: “We are delighted to associate our brand with one of the most important competitions in the world. After seeing the excellent results of sponsorships with Boca Juniors and (Mexican club) America, we want to expand our activities in football.”
The 2012 Copa Sudamericana saw Brazil’s Sao Paulo win its first title, defeating Argentina’s Tigre 2-0 on aggregate.