Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com.
Under the terms of the deal, the Asian-focused firm will become the official global gaming and betting partner of the English Premier League club. As an official partner of Newcastle, 138.com’s logo will feature across all media channels including sponsorship of the club’s official website. In-stadia betting services will also be provided by 138.com at St. James’ Park.
“We are delighted to be in partnership with one of the largest and most recognisable football clubs and indeed brands in the world, and look forward to working together with the club and its fantastic fans over the coming seasons,” said 138.com chief executive officer Garth Kimber.
Newcastle United’s head of partnerships Dale Aitchison added: “With the global reach of Premier League football and the Newcastle United brand, we are truly delighted to form a global partnership with one of the fastest growing gaming brands in the world.”