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Leading Polish Ekstraklasa club Lech Poznan has agreed a five-year deal that sees telecommunications firm INEA assume the naming rights to its stadium.

Leading Polish Ekstraklasa club Lech Poznan has agreed a five-year deal that sees telecommunications firm INEA assume the naming rights to its stadium.

The deal was struck with the club, which finished runner-up in the Ekstraklasa last season, and Marcelin Management, which operates the stadium. The 43,000-seat venue was opened in September 2010; making it the first Polish stadium to be ready for the country’s co-hosting of UEFA Euro 2012. The facility, which cost Eur180 million to develop, will now be known as the INEA Stadium.

“The stadium, like our services, releases positive energy and brings people together,” said president of INEA, Janusz Kosinski. “We are convinced that the title sponsorship of the stadium will enhance our image and build brand recognition for INEA.”

President of Lech Poznan and Marcelin Management, Karol Klimczak, added: “INEA Stadium is a meeting place, provides fantastic entertainment for the whole family and more often – serious business discussions. I am very pleased that we finished the negotiations successfully and also thank all other partners for their interest, time and energy spent on our conversations.”

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