The local organising committee (LOC) of the 2013 FIFA U-20 World Cup has agreed sponsorship deals with Aksa Jenerator and Hyundai ahead of the tournament’s kick-off in Turkey on June 21.
Generator manufacturer Aksa will be the official energy sponsor for the U-20 World Cup and has agreed to provide energy needs to the seven stadiums being used to host the tournament. The company said the independent energy source it will supply has a value of US$5 million. Turkish Football Federation vice-president Ufuk Ozerten said: “Aksa Jenerator will supply us with the energy requirements needed to stage the FIFA U-20 World Cup. Their support will aid the success of the tournament in two ways. Firstly the matches will be broadcast live to over 190 countries around the world. Five-hundred million football lovers will watch the games on their TVs. The tournament is an important opportunity to showcase Turkey to the world. There cannot be interruptions in the broadcast during the matches. Secondly, Turkey’s chances of winning the 2020 Olympic bid rests heavily on our ability to host the U-20 World Cup successfully.”
As the official automotive partner of the U-20 World Cup, Hyundai will supply 112 vehicles to the LOC to be distributed between the seven host cities. Hyundai will also host Turkey 2013 events at the 71 authorised dealerships and 80 authorised service stations throughout the host nation. The Korean automotive giant has sponsored every international FIFA event since 1999.
Hyundai Assan Turkey managing director Umit Karaarslan said: “The excitement, joy and team spirit that football brings embodies our organisation’s philosophy. Hyundai made a major investment in Turkey this year with the construction of the Izmit factory. The company is brimming with excitement at the prospect of Turkey 2013. In order for the tournament to run as smoothly as possible we have provided premium vehicles which are high in quality, adhere to our strict safety standards and are environmentally friendly.”