Arsenal banks new African partner

Arsenal has agreed a new three-year partnership with Nairobi-headquartered Imperial Bank in a move that further expands the club’s national-based sponsorship portfolio.

The agreement represents the first major international financial agreement of its kind for the English Premier League club and will see Imperial Bank issue co-branded debit cards throughout Kenya and Uganda. The deal will enable Arsenal to build on its strong support in Africa, with the cards set to offer a range of club-related benefits and incentives to Imperial Bank customers and Arsenal fans throughout the two countries – including official club merchandise and match tickets.

In addition, the partnership will also enable Arsenal to get closer to its fans on the continent through its Arsenal Soccer Schools programme, which will see coaches visit Kenya and Uganda to run coaching clinics on behalf of Imperial Bank. The new agreement comes after Arsenal last month sealed a partnership with Indonesian mobile phone operator Telkomsel in a move that allowed the firm to become the official mobile network of the club in the country. Vinai Venkatesham, head of global partnerships at Arsenal, said of the new partnership: “Imperial Bank is a well-known and trusted institution that puts its customers, communities and social responsibility at the heart of everything it does. We look forward to a long and successful partnership with Imperial Bank.”

Abdulmalek Janmohamed, Imperial Bank managing director, added: “Imperial Bank and Arsenal share common values when it comes to integrity, financial sustainability and independence. We are also known for having the community at the heart of our business.  This partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences.”