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Foxtel has furthered its commitment to Australian football by signing a new four-year partnership with Football Federation Australia (FFA) worth in excess of A$20 million (US$20.8 million).

Foxtel already serves as a key broadcast partner of the FFA and will now back a newly created national development and grassroots football program designed to encourage more children to play football and lead an active and healthy lifestyle. The partnership will see the pay-television broadcaster join forces with national team legend Tim Cahill for the Foxtel All Stars Ambition Program which will reach children and clubs all over Australia. Other aspects of the partnership include a naming rights sponsorship of the newly formed Foxtel All-Stars, who will play Manchester United in Sydney in July and a naming rights partnership for the National Youth League.

Foxtel chief executive Richard Freudenstein said: “We at Foxtel believe participation in sport is a vital part of the Australian culture and we think we have an important role to play inspiring a new generation of football fans and players. It’s no secret that Foxtel is a huge supporter of Australian football. Since the inception of the Hyundai A-League in 2005, we have been committed to taking the game to the next level and our long association, along with our partner Fox Sports, has given our customers the best viewer experience in Australia. This new program takes us full circle with our involvement in football, from development and grassroots to our live and extensive broadcast of every single A-League match, in HD and without ad-breaks and our extensive live coverage of the Qantas Socceroos as they strive to qualify for next year’s FIFA World Cup.”

FFA chief executive David Gallop added: “Football has 1.7 million participants across Australia and the majority are young players who enjoy a game that is skilful, safe and accessible to boys and girls. I’m delighted that Foxtel will be a partner in community football and will give 1,000 young players a special opportunity to be a part of the Foxtel All Stars Academy with Tim Cahill. At the elite level, it’s great to have Foxtel behind the A-League All Stars and backing the next generation of stars in the Foxtel National Youth League. Today marks another big step forward for football in Australia.”

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