Australian A-League club Adelaide United has announced a new sponsorship deal with Clean Energy Enterprises (CEE), following the demise of its previous partner, Unleash Solar, last month.
The new agreement, which is reported to be worth around A$1 million (US$1.04 million), will see CEE become the sole major sponsor of the club in a deal that will last for the remainder of the current season, as well as the next two campaigns. In addition, CEE branding will also appear on the front of Adelaide playing shirts and shorts up until the end of the 2014-15 season. The club had been seeking a new sponsor since Unleash Solar went into administration in March. CEE has since agreed to buy the assets of Unleash Solar, but the new sponsorship agreement was not part of that transaction – with the new Adelaide deal remaining separate.
“Our corporate message is about sustainability and through Adelaide United we have a great opportunity to show how corporate Australia and a sporting organisation can work together for the benefit of the community, the clean energy economy and the environment,” said CEE managing director, Daniel Cobb.
Adelaide United chairman Greg Griffin added: “Adelaide United is very much part of the sporting fabric in Adelaide and we look forward to working with CEE to become the first sporting club in Australia, and one of only few in the world, to be carbon neutral.”