South Africa’s Premier Soccer League (PSL) has agreed a new deal with communications giant Telkom that will see its 8.ta mobile network become the competition’s official mobile partner for the next five years.
The deal will see 8.ta cover all mobile and data products used by the PSL under its ‘081’ prefix, and offer the company a range of marketing and branding activates. In addition, it provides 8.ta with exclusivity in implementing additional mobile platforms, mobile payment offerings, fan community tools and other mobile applications on behalf of the PSL.
“The PSL and Telkom share similar values and beliefs in that we both seek to connect people all over, not only in South Africa, but globally as well,” said PSL acting CEO Cambridge Mokanyane. “Football is about emotional connection while Telkom and 8.ta are about connecting people. Africa has seen massive growth in both the online and mobile network markets. Pretty much everyone now has a cell phone that enables them to develop and connect with communities that share the same interests.”
Parent company Telkom already enjoys a successful partnership with football in South Africa through its support of annual competition, the Telkom Knockout. The new deal will now further strengthen its ties with both the sport and its fans in the country. “We all know of soccer’s unique ability to bring people together; to create bonds and cement friendships,” said Telkom managing director of consumer and retail services Manelisa Mavuso. “Going forward, we can further harness this positive social function with the 081 prefix. We will utilise the agreement to engage with soccer fans, launch and promote new 8.ta products and build the 8.ta image.”