Manchester United has further enhanced its portfolio of global partners by announcing a four-year sponsorship agreement with leading Danish online financial services provider Ekspres Bank.
Ekspres Bank will exclusively produce and market the official Ekspres Bank Manchester United Credit Card to its customers, as well as the English Premier League club’s Danish fan base. The agreement marks the first affinity credit card the bank has created with a football club. The card will offer a range of club-related benefits and incentives including prize draws to win tickets to watch United play at Old Trafford and money-cannot-buy experiences, such as watching the first team train.
Manchester United commercial director Richard Arnold said: “Manchester United has a long association with Denmark. Jesper Olsen was our first Danish player, John Sivebaek scored the first United goal under the management of Sir Alex (Ferguson) and of course, club legend Peter Schmeichel won five titles, two FA Cups and a treble while establishing himself as one of the greatest goalkeepers in the history of the game. Allied to that has always been our outstanding support and this sponsorship will help us to further engage with our Danish followers, which make up one in seven of the Danish population. Like Manchester United, Ekspres Bank is ambitious and continues to explore and expand into potential new areas.”
Ekspres Bank chief executive John Poulsen added: “We are proud to be offering the Manchester United Credit Card to the Danish market where there is a strong support for the Manchester United team and we feel privileged to be working with Manchester United to create a product with Manchester United benefits that we can offer to all the fans in Denmark. Ekspres Bank has 25 years’ experience in Denmark and has a strong basis for offering a Visa card which appeals broadly to the Danish market.”