French Ligue 1 club AC Ajaccio has elected to embark on a policy of selling its shirt sponsorship on a match-by-match basis, with the initiative set to begin through a partnership with DealOuFace.com for Friday’s game against Paris Saint-Germain (PSG).
The Corsican club currently lies 16th in Ligue 1 and will use the game against league leader PSG to give the initiative a high-profile start. DealOuFace.com was only launched in August and offers promotional coupons and cash back schemes for retail products.
“The ACA has decided to open the front of jersey sponsorship,” said Jean-Pierre Giudicelli, marketing manager of AC Ajaccio. “Indeed sponsors can buy this front of jersey space for each day of Ligue 1.”
Etienne Lovisi, chief operating officer of DealOuFace.com, added: “This is an opportunity that presented itself to our company. This is the first time we will be on a jersey of a team of Ligue 1. This match against PSG was an opportunity to be more visible, especially as the game will be widely covered by TV and radio.”