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English Premier League club Liverpool has unveiled a commercial partnership with Turkish betting brand Misli.com as it steps up its efforts to engage the country’s consumers and enhance its global betting strategy.

English Premier League club Liverpool has unveiled a commercial partnership with Turkish betting brand Misli.com as it steps up its efforts to engage the country’s consumers and enhance its global betting strategy.

The new deal with Misli.com will be exclusive to the Turkish market only. The club recently launched a geo-targeted betting strategy through deals with Paddy Power for the UK, Ireland and Italy, with 188Bet taking the title of international betting partner. Financial details were not disclosed, but for Liverpool, the deal represents the latest attempt to tap into a national economy that grew rapidly in 2010 and 2011.

“Our partnership portfolio continues to expand globally through this new partnership in Turkey with Misli.com,” Liverpool managing director Ian Ayre said. “All football fans know that Liverpool FC has a special connection with Turkey, especially since our Champions League win in Istanbul back in 2005. We recently completed a TV series in Turkey called Soccer Prince which has enhanced our profile in the country and our partnerships with Turkey Tourism and Ramsey demonstrate the value that we’re delivering to organisations in Turkey.”

Misli.com CEO Baris Telkin added: “Misli.com is very proud to be the exclusive betting partner for Liverpool Football Club in Turkey. This deal shows commitment to our 300,000 customers, bringing a global sports club closer to home. Through this partnership we hope to build on our customer base and offer some really exciting activity linked to Liverpool FC.”

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