What does a soft drink company, a world class airline and a bank have in common? They all support football growth in Africa through Soccerex
The Seminar Lagos is the first international football business event in Nigeria and will provide sponsors Pepsi, Virgin Atlantic, Standard Chartered, Fourteen and Spier Wine with a unique and unrivalled opportunity to develop their brands in West Africa through football.
Virgin Atlantic is one of the most recognisable brands in the world and carried over 5.2 million passengers during 2011.
As the official airline supporter they will be providing preferential flights for all of the attendees at the Soccerex Seminar Lagos.
Pepsi are the official soft drink supporters for the event and have a long and established connection with football, with some of the most famous players in the world as brand ambassadors such as Lionel Messi and David Beckham.
The brand also has a strong connection with Nigerian football through the Pepsi Football Academy. Originally based in Lagos, the programme now has 14 centres across the country with over 3,000 students, with Chelsea Midfielder John Obi Mikel as a former student.
Standard Chartered will be the official banking supporter of the Seminar and will use the partnership to raise awareness of their brand in Nigeria. As Liverpool FC’s shirt sponsor they have an active role in the footballing industry and will be able offer Nigerian businesses a better understanding of football administration.
Commenting on their involvement at the Seminar, Nigeria’s Standard Chartered CEO, Bola Adesola said: “This is a great partnership. We are excited to be working with such a famous global brand as Soccerex. This synergy brings together two highly successful institutions with a really strong cultural and strategic fit.
"Many people in Nigeria love football and it is actually the most popular sport in the country. As the main sponsor of Liverpool Football Club, partnering with Soccerex provides us with the ideal opportunity for Nigerians to deepen their knowledge of football administration and its development strategy.
"This is an outstanding opportunity for Standard Chartered Bank Nigeria, our customers and all our stakeholders.”
Dating back to 1693, Spier Wine’s is one of the oldest wine farms in South Africa who have won multiple international awards for their wines. As the official wine supporter, Spier Wine will supply wine for attendees to drink during various structured networking sessions including the happy hour sessions at the end of each day.