The Bianconeri director believes the Argentina striker's arrival is an indication that they have become a desirable destination again for top players
The Argentina international signed a three-year deal with Juve this week to complete his move from Manchester City and Marotta believes that the club's status played a big role in his decision to join the Turin giants.
"This deal is also a response to certain scepticism levelled towards myself and the club by certain people. The value and prestige of Juventus certainly helped convince Tevez to come here," Marotta said at a press conference.
"I still recall that just two years ago, many players turned us down. Instead, today, there are plenty of players, also important ones, who want to join us.
"Our success over the past two years and Andrea Agnelli’s arrival have brought new appeal to the club. We can say with pride that Juventus are now back where they belong."
Juventus beat Napoli to the Serie A title in 2012-13 after lifting the Scudetto ahead of AC Milan the season before.