The Turin powerhouse have no intention of making a move for the creative forward this winter, while they did not make a move for Edinson Cavani last summer either
The Bianconeri were close to signing the Montenegro international in the summer transfer window, but the move eventually fell through as they failed to reach an agreement with his current club.
Juve remain keen to add some fresh blood to their attack, but Jovetic is no longer a transfer target as they have turned their attention to Roma's Pablo Osvaldo instead.
"We spoke with Fiorentina president [Mario] Cognigni and sporting director [Daniele] Prade about Jovetic," Marotta was quoted as saying by La Gazzetta dello Sport.
"However, we are no longer interested in signing him now."
Marotta then went on to discuss his side's interest in Napoli star Edinson Cavani, and insisted that Juve did not attempt to sign the Uruguay international during the summer transfer window.
"We have not even tried to sign Cavani. We knew that Napoli had no intention to sell him."
Cavani signed a new contract with Napoli earlier this year that will keep him at the club until June 2017.