Nairobi Governor Evans Kidero will chair a board to manage the funds and has pledged a personal donation of Sh1 million
By Otieno Otieno
The Kenya Football Association has launched an ambitious Sh250million campaign to send the national team Harambee Stars to the 2014 World Cup in Brazil.
The campaign to run through-out the year brings together members of the public and corporate companies.
Members of the public will donate Sh10 each in a move to raise Sh100 million with private companies donating the rest.
Nairobi Governor Evans Kidero will chair a board to manage the funds and he pledged a personal donation of Sh1 million.
The money raised will help Kenya FA prepare Harambee Stars to honor three World Cup qualifiers this year.
Stars will play Nigeria on June 5 in Nairobi before taking on Malawi on June 14 away. Stars conclude the qualifiers against Namibia at home in September.
Kidero urged companies to come on board and support the team just like it happens elsewhere.
“In South Africa for-example, companies give an equivalent of Sh1billion to support the Bafana Bafana. It can also happen here. I am confident that with such support the team can make it to Brazil next year,” said Kidero.
A local media house also pledged Sh100million worth of air-time towards the campaign.
Kenya FA President Sam Nyamweya said they have come up with the campaign to ensure Stars have the best preparations ahead of their World Cup qualifiers.
“We have come from a very challenging situation and we cannot afford to remain at the same place. That is why we want members of the public to be involved with their national team. This is their team,” he said.
The campaign is being coordinated by BTP Proactive whose Chief Executive Officer Charles Anglin said comes at a historical moment for the country.
East African Breweries Limited (EABL) Marketing Director Caroline Ndungu hailed the campaign and pointed out that it will go along way in supporting their efforts to promote football.
“For a long time, we have been alone in sponsoring various football activities. This campaign is encouraging because it means more companies are now coming on board and this can only be positive for local football.”
EABL sponsors Harambee Stars to the tune of Sh110 million for three years. They are also the title sponsors of the Kenyan Premier League (KPL) giving out Sh170million over three years.