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The station will be shown on Zuku Television and is set to be launched next month to the millions of the club's followers after a partnership deal worth Sh23 million

By Otieno Otieno

Kenya Premier League (KPL) side AFC Leopards achieved a first on Wednesday by becoming the first club in the country to launch a television station-'Ingwe TV'.

The station will be shown on Zuku Television and is set to be launched next month to the millions of the club's followers.

It came to fruition following a Sh23million partnership between the club and Zuku - a pay television chanel. The three year deal will see Leopards get paid Sh8million while Sh15million will go towards production.

Speaking at the inauguration on Wednesday, Wanainchi Group Managing Director Hannelie Bekker said they are proud to be associated with the club and also revealed that they are open to work with other premiership clubs in such an arrangement.

"As a start we will launch of this partnership with a 30 minute weekly magazine show that goes beyond the pitch and tells us about the fans, players and other aspects of the club."

Bekker said they believe this partnership will benefit both parties and that is why they had settled on Leopards.

"It shows that we are supporting talent in the country and with this in mind we hope we can become the preferred channel for our local audience because we are a local company commitment to improving the livelihoods of Kenyans."

She also clarified that this partnership does not in anyway infringe on the television rights deal currently owned by SuperSport for airing live all premiership matches.

Leopards vice-chairman Walter Onyino said the move is in line with their target of becoming the biggest club in Africa and will add value to their marketing strategy.

"It is a great combination between sports and television and with this we can achieve our goal of becoming the best team in Africa."

In February Goal.com exclusively reported that Leopards were on the verge of starting their own television station.

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