The deal between the pay TV company and Kenya FA was sealed on Monday at a Nairobi Hotel almost a month after Goal.com exclusively revealed plans to air lower league matches
As exclusively revealed by Goal.com last month, Pay television channel SuperSport will broadcast live approximately twenty matches of the Kenya Division One league in a move expected to raise football standards in the lower region.
This arrangement, set to begin with the coverage of Nakumatt FC versus Moyas duel, will involve Supersport, who also hold the exclusive rights to the Kenya Premier League, showing up-to 20 live matches for the remainder of the current campaign.
Supersport East Africa General Manager Gachero Auka says this is a positive move to see the Kenyan game improve.
“As supersport we are proud to be associated with this new development. We have been in talks with Kenya FA for long time and finally the fruits are visible. This is one step to growing the Kenyan game and we are determined to better it."
"There won’t be any monetary value attached to the deal, with Supersport incurring the transmission expenses."
Kenya FA President Sam Nyamweya, who was present, termed the move as another milestone in the country’s soccer.
"This agreement is testimony that standards of football are improving in this country. Its also a beginning of good things for the nationwide league and I urge our players to seize this opportunity and advertise themselves with a good display of football."
Following this arrangement, the Kenya FA Nationwide League, which consists 40 teams that are equally pooled in two zones, will join it's South African equivalent to become the only second tier competitions in the 54 countries to be broadcast live throughout the continent.
Also present at the function was Kenya FA acting Vice-Chairman Robert Asembo, KPL's CEO Jack Oguda and his FKF counterpart Micheal Esakwa.