The BVB supremo is not amused with the Bavarians' disrespectful attitude toward their domestic rivals, and believes they deserve better
The Bayern president stated earlier this week that BVB are only a regional brand, whereas Bayern Munich are Germany's most popular team all over the world, and Watzke feels Dortmund's recent results merit a different treatment.
"I am always talking respectfully about Bayern's performances in the past decade. I would like it if we could get some respect as well for what we have achieved in recent years. That's evidently a bridge too far, though," Watzke stated to Bild.
"There's no doubt about it that Bayern are a better-known brand abroad. However, the gap between Bayern and Dortmund has become significantly smaller in recent years."
Borussia Dortmund beat Bayern Munich to the Bundesliga title in 2010-11 and 2011-12.