The flamboyant club president feels few teams can offer the attacker the same guarantees as his current club and is confident he will not decide to move on easily
The Uruguay international, 26, is continually being linked with a move away from Napoli, but De Laurentiis feels no other club can give him the surroundings to fulfil his potential like the Partenopei.
"Napoli is a true cradle for Cavani, allowing his inner child to express himself and fulfill his potential," De Laurentiis said at a press conference.
"He knows that he is the star of the show here at Napoli and you never know whether this will also be the case at Real Madrid or anywhere else.
"We have already seen how [Diego] Forlan and [Luis] Suarez have outshone him for Uruguay and how this has affected his goalscoring record.
"I have little doubt that he will take all of this into consideration before making a decision. He will make a decision on his future and we will follow his direction."
De Laurentiis stated on Friday that interested clubs must match Cavani's €63 million buyout clause, while adding that Manchester City cannot afford the striker unless they sell players first and Chelsea have yet to make a formal approach.