Following Juventus general manager Beppe Marotta's admission of interest in the striker, Viola chief Sandro Mencucci sent out a word of warning
The Bianconeri are keen on boosting their forward ranks this summer - they have already signed Fernando Llorente on a free transfer and are believed to be also pursuing wantaway Real Madrid striker Gonzalo Higuain.
The most expensive option looks set to be Jovetic, however, as Mencucci is refusing to accept anything below €30 million for the Montenegro international.
When asked by reporters at a MotoGP event if €29.99m would be a big enough bid to buy Jovetic, he replied with a curt: "No."
Beppe Marotta, Juve's general manager, hinted that reluctant to splash out such a high figure for Fiorentina's prized asset this summer.
He told Sky Sport: "Jovetic is on the market then it means that they want to sell him, but €30m? Everyone has the right to make up their own figures, but we have our limits."
The 23-year-old, who has a contract at the Artemio Franchi until 2016, is also believed to be a target for Arsenal in the upcoming transfer window.