ESPN STAR Sports Acquire Television Rights For AFC Asian Cup 2011

ESS to telecast the event across 24 Asian countries.....
Football fans can look forward to more passion and drama as ESPN STAR Sports (ESS)
announced today its successful acquisition of exclusive Pay-TV rights for the Asian Football Confederation (AFC) Asian Cup Qatar 2011™ - the continent’s top sporting event.

ESPN STAR Sports has a strong tradition in strengthening top-class sports properties on its networks and this win reaffirms its commitment to showcase the best of Asian football as the region’s biggest sports content provider. Through this deal, sealed by World Sport Group (WSG), the AFC’s exclusive marketing and media partner, fans will enjoy a comprehensive
and engaging experience on ESPN STAR Sports with the AFC Asian Cup 2011™ available live on multiple platforms across all 24 countries in the region under its footprint.

In addition, leading up to the event, ESPN STAR Sports will broadcast the 16-episode programme, “Road to Doha”, highlighting the teams and their preparation as they gear up to compete in Doha, Qatar from 7 to 29 January, 2011 for the “These are very exciting times for Asian Football. For the first time in the tournament’s history the fans can watch the Action
in high definition quality,” said the AFC President Mohammad Bin Hammam. “I am very excited about our partnership with ESPN STAR Sports and believe that this will take the experience of the Asian Cup to new heights. I am especially pleased about all the various ways the technology allows us to take the game to the fans,” added Bin Hammam.

All 32 matches will be broadcast on television across ESPN and STAR Sports networks, and for the first time fans can watch the high-definition broadcast of the AFC Asian Cup Qatar 2011™ on ESPN HD.

"Our partnership with ESPN STAR Sports provides us with greater opportunities to enhance the fans’ experience and reach the widest possible audience across the region." Said James Clarke, Senior Vice President, Content, World Sports Group.

The event will also be available online live and on-demand on ESPN Player, ESPN STAR Sports’ revolutionary broadband network that offers anytime, anywhere access to live world-class sports content, and a fully online interactive experience for users to enjoy their viewing experience with other sport fans.

The AFC Asian Cup Qatar 2011™ features the top 16 teams in the region, including defending champions Iraq and the four Asian contenders in the recent FIFA World Cup – Korea Republic, Japan, Australia, and DPR Korea. Favourites China, a regional powerhouse and India which aims to become a significant player on the world stage have also qualified for the competition.

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