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World Cup 2010: Corporate Hospitality Provider PROSKE Blames Economic Downturn For Slower Ticket Sales
Leading international corporate hospitality provider PROSKE group has voiced concerns over the possibility of empty seats at this summer’s World Cup in South Africa.
20-May-2010 5:08:00 PM
While slow sales for general tickets has been well documented, the global recession is also expected to have an impact on the sale of corporate hospitality packages, which have been a great source of income for host countries in the past.
PROSKE group head of sports, Andreja Wieser, said in a press statement, “There is no question that the economic down-turn has had an impact on the sale of hospitality seats reserved for corporations and sponsors at the 2010 FIFA World Cup in South Africa. The result of this will be that more unsold tickets will go back onto the open market. In such cases, the demand for lower end hospitality will be higher.
“The economic downturn has affected people´s perception of hospitality. Corporations and sponsors have become more cautious about buying hospitality packages, programmes or tickets. At the same time, people´s perceptions on whether to accept hospitality invitations or not has changed, too.
"The last thing that people want to see in times of downturns is spending unnecessary money. Corporate decision makers look harder to see whether the use of hospitality is justifiable and ensure that there is no over-indulgence.”
PROSKE group worked with leading sponsors at the World Cup 2006 and also at EURO2008 and will have some involvement in South Africa.
Andreja Wieser continued, “We may see a downturn in ticket prices and hospitality packages. What that means is that more people will have access to major sporting events and the logical consequence will be that events such as the FIFA World Cup and the Olympic Games may become more accessible to people from all walks of life. Also, that would mean less empty stadia like we have see in the past at global sporting events.”
Despite the slower sales of tickets, over 90 percent of the event's seats are booked and a sell out is not far off.
Become a fan of Goal.com India's Facebook fan page for all the latest news and insight into everything related to the beautiful game!.
PROSKE group head of sports, Andreja Wieser, said in a press statement, “There is no question that the economic down-turn has had an impact on the sale of hospitality seats reserved for corporations and sponsors at the 2010 FIFA World Cup in South Africa. The result of this will be that more unsold tickets will go back onto the open market. In such cases, the demand for lower end hospitality will be higher.
“The economic downturn has affected people´s perception of hospitality. Corporations and sponsors have become more cautious about buying hospitality packages, programmes or tickets. At the same time, people´s perceptions on whether to accept hospitality invitations or not has changed, too.
"The last thing that people want to see in times of downturns is spending unnecessary money. Corporate decision makers look harder to see whether the use of hospitality is justifiable and ensure that there is no over-indulgence.”
PROSKE group worked with leading sponsors at the World Cup 2006 and also at EURO2008 and will have some involvement in South Africa.
Andreja Wieser continued, “We may see a downturn in ticket prices and hospitality packages. What that means is that more people will have access to major sporting events and the logical consequence will be that events such as the FIFA World Cup and the Olympic Games may become more accessible to people from all walks of life. Also, that would mean less empty stadia like we have see in the past at global sporting events.”
Despite the slower sales of tickets, over 90 percent of the event's seats are booked and a sell out is not far off.
Become a fan of Goal.com India's Facebook fan page for all the latest news and insight into everything related to the beautiful game!.
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