RSS
ATOM
advertisement
Unity Is The African Message For World Cup 2010
New PUMA kit is bringing the continent together ahead of the finals in South Africa...
23-Apr-2010 4:30:00 AM
Football is often accused of taking and not giving but a radical initiative from PUMA is changing that perception in Africa.
The sportswear giant were given the nod by FIFA to introduce their Africa Unity Kit as the official third strip of the twelve African nations they supply. World Cup qualifiers Ghana, Ivory Coast, Cameroon and Algeria will all be sporting their new colours in the run up the World Cup on June 11th.
FIFA granted the sanction, which features an Africa Unity badge depicting two hands locked in a solitary handshake, making the new shirt the world's first continental football kit. PUMA's creative team generated the brown colour on the shirt by mixing soil samples from Mozambique, Ghana, Ivory Coast and Cameroon.
New Colours | Africa Unity Kit is popular with players
PUMA has a long association with African football and is ploughing a portion of the profits from sales of the new kit to support crucial environmental programmes. The sportswear brand has teamed up with the United Nations Environment Programme's (UNEP) International Year of Biodiversity to highlight the threatened reservoirs of plant and animal life on the continent.
Cameroon star Samuel Eto'o said, "The new Africa Unity kit has inspired me and my team-mates. We are very proud to wear a shirt that helps bring the continent of Africa together. This is another unique idea from a unique brand for a continent as unique as Africa."
The kit has already proved a hit with the players but behind the brand new colours is an important campaign to combine the world's passion for football with a powerful green message. Nine of the planet's 35 biodiversity hotspots - the richest and most threatened reservoirs of plant and animal life - are in Africa.
"As the whole planet comes together for the World Cup, 2010 marks the year when people around the world will unite to conserve the planet's almost priceless natural resource - it's biodiversity," said Angela Cropper, UNEP's Deputy Executive Director.
Eto'o added, "Football already helps us unite, overlooking differences and politics. It sends out a positive message for Africa - we are uniting as a continent to help life and the planet."
Become a fan of Goal.com India's Facebook fan page for all the latest news and insight into everything related to the beautiful game!
The sportswear giant were given the nod by FIFA to introduce their Africa Unity Kit as the official third strip of the twelve African nations they supply. World Cup qualifiers Ghana, Ivory Coast, Cameroon and Algeria will all be sporting their new colours in the run up the World Cup on June 11th.
FIFA granted the sanction, which features an Africa Unity badge depicting two hands locked in a solitary handshake, making the new shirt the world's first continental football kit. PUMA's creative team generated the brown colour on the shirt by mixing soil samples from Mozambique, Ghana, Ivory Coast and Cameroon.
PUMA has a long association with African football and is ploughing a portion of the profits from sales of the new kit to support crucial environmental programmes. The sportswear brand has teamed up with the United Nations Environment Programme's (UNEP) International Year of Biodiversity to highlight the threatened reservoirs of plant and animal life on the continent.
Cameroon star Samuel Eto'o said, "The new Africa Unity kit has inspired me and my team-mates. We are very proud to wear a shirt that helps bring the continent of Africa together. This is another unique idea from a unique brand for a continent as unique as Africa."
The kit has already proved a hit with the players but behind the brand new colours is an important campaign to combine the world's passion for football with a powerful green message. Nine of the planet's 35 biodiversity hotspots - the richest and most threatened reservoirs of plant and animal life - are in Africa.
"As the whole planet comes together for the World Cup, 2010 marks the year when people around the world will unite to conserve the planet's almost priceless natural resource - it's biodiversity," said Angela Cropper, UNEP's Deputy Executive Director.
Eto'o added, "Football already helps us unite, overlooking differences and politics. It sends out a positive message for Africa - we are uniting as a continent to help life and the planet."
Become a fan of Goal.com India's Facebook fan page for all the latest news and insight into everything related to the beautiful game!
Thank you for your comment!
Please enter your name
Please enter your location
Please share your comment!
1 Comments
Advertisement
Inside Goal.Com
-
David De Gea Vs Aerial Balls, Old Trafford Vs Suarez and other Key Battles as United look to take revenge against Liverpool
Goal.com looks at the key battles as Manchester United welcome Liverpool to Old Trafford with both Patrice Evra and Luis Suarez looking to play a part...
-
Media shy, silently arrogant & irrationally stubborn: 5 reasons why Abramovich should not be a cry baby
Calm from the outside, cranky from the inside. Goal.com's Sarthak Dubey gives a few tips to Roman Abramovich on how to handle the club's sensitive confidence levels...
-
Can Luis Suarez repeat Eric Cantona's grand comeback when Liverpool face Manchester United?
The divisive Uruguayan can look to history when he starts against United on Saturday for the first time since receiving an eight-match ban for racially abusing Patrice Evra
-
Liverpool's Midfield Is Equally At Fault As Their Forward Line
Though the attention tends to lean on their misfiring forwards, Liverpool's midfielders are as much at fault for their team's current position...
-
This Week That Year - The Munich Tragedy that shocked the world of football
In yet another edition of This Week That Year, we look into all the historic footballing events in the first full week of February....
Advertisement
Advertisement
