Florentino Perez Aims To Change Real Madrid Kick-Offs To Attract Audience Of 1b
'The Godfather of the Galacticos' is looking to milk as much money as he can from his recent triple megastar signing…
16-Jul-2009 1:50:54 PM
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Florentino Perez is already busy working overtime on more business strategies to recoup the €196 million investment on Cristiano Ronaldo, Kaka and Karim Benzema.
One of the big financial jackpots in football comes from television rights, and AS has reported that the construction magnet has drawn up plans to change the schedule of Real Madrid’s games at the Santiago Bernabeu to tap further into the Asian market.
It is believed that Perez will try to convince the different broadcasters in
Intereconomia TV reported a few days ago that Perez estimated that, based on current kick-off times, the global TV viewership of Madrid’s matches stands at around 800 million, but he anticipates that the early start time could boost the figures up to 1.8 billion, thanks largely to the massive audiences in China and Japan, where there is a fanatical following of Cristiano Ronaldo, as well as the fans in South America, who support Kaka.
The White House president is said to have drawn encouragement from the English Premier League’s current TV schedule, where the big clash of the weekend is often held on Saturday at 12:45 GMT and at 15:00 GMT for the bulk of the fixtures. However, he had already come up with this idea during his first stint at the Bernabeu, but he ran into resistance from the LFP {Liga de Futbol Professional) as well as the TV broadcasters.
He is confident that the new timetable will not only benefit
The only setback to this plan would be the disapproval of the paying members in
Perez has already predicted that CR9 and Kaka will generate more than €90m of profit every year, a figure that will almost cover this summer’s triple Galacticos signing in two seasons.
KS Leong, Goal.com
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