The Reds manager has already acquired four new players this summer after the sale of Luis Suarez and thinks that fans should be very excited by the €57 million pair
The Reds have already recruited four players this summer - with Dejan Lovren and Loic Remy expected to join their ranks soon - as they compensate for the loss of Luis Suarez and the return of Champions League football to Anfield.
Serbia international winger Markovic joined Liverpool in a big-money deal from Portuguese champions Benfica and Rodgers is expecting big things from the 20-year-old.
"Young Markovic is a really exciting talent," he told reporters ahead of Liverpool's opening International Champions Cup match against Roma on Wednesday. "He's the kind of player I like, who can beat people in one versus one [situations].
"He's good in the duel but he also works hard so he doesn't just run forward quickly, he runs back even quicker, which is important.
"That's the key for us. We've got hungry players - players who want to do their best for Liverpool, are technically and tactically gifted but have the personality to work. I'm excited by them all."
Liverpool also splashed the cash on Southampton captain Lallana, forking out a fee around £25 million for the England international midfielder and Rodgers believes that he has not only the ability but the character to succeed at Anfield.
"Adam Lallana, as you'd expect, is a wonderful talent and we've seen that over the last couple of years in the Premier League," he explained.
"I've watched him since he was a young player and I've seen his progression. In this very short period of time of working with him, I've realised what a good man he is. We do our homework on the players, on their character, before they come in. He's a great human being, he's here because he's hungry and wants to fight for Liverpool.
"He's left a great club in Southampton where he had the honour of captaining them but now he's come to one of the biggest clubs in the world. From what I've seen from him so far in training, he's been absolutely fantastic; hungry, technically good and tactically very, very good."