Barclays extend Premier League sponsorship deal

The long-term sponsor of England's top flight have extended their deal with the league to have exclusive naming rights for a further three seasons, with a £12.5m-a-year increase

The Premier League have announced an extension to their deal Barclays bank which will see them sponsor England’s top league until the end of the 2015-16 season.

The deal is valued at around £120 million and will see the bank claim global title sponsorship of the league, plus exclusive worldwide marketing rights, an extensive advertising rights, and tickets and hospitality to matches.

The original deal, expiring at the end of the 2012-13, was valued at £27.5m per year.

Barclays has sponsored the Premier League since 2004 when they replaced Barclaycard, a division of the same company, who had owned the rights since 2001 following from Carling.