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The Indian FA’s Director of Coach Education heaped praise on the new league conceptualised by IMG-Reliance...

Scott O’Donnell, the All India Football Federation’s (AIFF) Technical Director of Academies believes that the Indian Super League (ISL) has helped football get more prominence in the media.

“There is no doubt the ISL and the involvement of international stars including the likes of Michael Chopra and Freddie Ljungberg will play a big role in raising the game's profile in India. Indian football is now getting into the newspapers and the media, this is what you need,” he mentioned on the sidelines of the three-day workshop for Grassroots Development for the ISL franchisees.

“The aim at working at the grassroots is to make kids enjoy the game and its following increases. We want as many boys and girls to come forward. The programme aims to train at least a million kids,” he added.

Each team has to allot a budget of Rs.2 crore for developing grassroot in the city where their franchise is based out of.

The ISL also brought in UEFA Grassroots Working Group member Piet Hubers to conduct a theory session for the development managers from each of the franchisees.

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