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FICCI are conducting an International Convention on Football Business on 13 & 14 February in New Delhi and here's what will be discussed in the fourth session..

The Federation of Indian Chambers of Commerce and Industry (FICCI) are organizing an International Convention on Football Business on 13 and 14 February at the Federation House in New Delhi with the support of the All India Football Federation (AIFF).

The fourth session will be a panel discussion on the topic - "Generating ROI In Football – An Industry Perspective."

Over the past few years, many Indian corporates have chosen to support Indian football at the national, club and grassroots levels and moving forward, it’s important that industry support continues to grow in order to raise the profile and sustainability of the sport in the country.

There are a multitude of opportunities for international experts, broadcasters, educational groups, sponsors and corporates to make a profound and lasting difference to the future of Indian football through their resources. That being said, it’s equally as important for the industry to offer opportunities to generate returns for the sponsor or partner to justify their investment.

During this session, we will hear from industry experts sharing their views on how organizations can generate ROI through football.

Moderated by: Mr. Rathindra Basu, VP & Director, Sales and Marketing, IMG media  

Mr. S S Dasgupta, Managing Director, Lesiure Sports Inc
Mr. Debrata Mukherjee, Coca-Cola India
Mr. V.K Mahendru, Head, Corporate Affairs, ONGC
Mr. Vijay Rajput, COO, Star India
Mr. Siddharth Kedia, Managing Partner, Ambit Pragma
Mr. Tushar Goculdas, Director and Head, Adidas India
Mr. Pat Vendrely, Owner, TGI Worldwide

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