After unveiling the Brazuca, unleashing three deadly boots and launching the new kits of the top footballing nations for the World Cup, adidas announced the hunt for India’s ultimate football fans.
Bringing the samba fever to India this Christmas, adidas will begin scouting for the six most passionate young football fans to represent the country as the official FIFA Fairplay Flagbearers for a game at the 2014 FIFA World Cup in Brazil.
Fans can enter the 2-stage hunt starting at an adidas store and collect a set of 3 unique Samba Pack Cards before 31st January. They then proceed to stage 2 by registering for the ALL IN FOR BRAZIL finale to be held across Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata in February, 2014.
Inviting young football fans,passionate footballer and die-hard supporter of the German team, Virat Kohli said, “Brazil is the ultimate stage for football- with incredible energy and passion for the game. I am super excited about the 2014 FIFA World Cup and this is a shout out to all the young, crazy football fans to get their chance to represent India and be a part of what is going to be a historic football tournament.”
Talking about the program, Tushar Goculdas, Brand Director-adidas India said, “adidas is kicking off early for an exciting journey to the home of football, Brazil. In addition to a fantastic range of products, the adidas - FIFA Flagbearers Program is set to test young football fans and drive more passion for the World Cup. We are excited to begin the hunt and give young fans a world class football experience, as they get ready to go all in for Brazil.“