IMG-Reliance announces a tie-up with iStream for online coverage of the I-League

iStream has already begun streaming I-League matches through its dedicated football channel. A total of 75 matches will be available online...

IMG-Reliance, the commercial partner of All India Football Federation (AIFF) will be bringing Indian football closer to the online audience by broadcasting the ongoing I-League match action through internet across the globe.

To this effect, IMG-Reliance has brought on-board online video service provider for live streaming of the I-League 2012-13. As part of the arrangement, one can have access to video on demand (vod), match highlights and other related clips apart from the live footage.

This is for the first time ever that the Indian football league is being made available online for fans to follow their favourite team and players more closely. Additionally, the availability of online footage will also help the participating clubs to look at the technical aspect of their games with video analysis and is expected to go a long way in helping teams draw a better game strategy.

An IMG-Reliance spokesperson was quoted as saying, “As part of our ongoing efforts to grow domestic football following in India, tapping the online audience was high up in our list of initiatives. After helping AIFF with the dedicated I-League website and a presence in the social media, it was an obvious choice to provide the I-League match footages online. We are sure all the three initiatives would go a long way in bringing domestic football closer to the internet savvy gen-next of India.”

“With this first in the Indian football history, we are sure this tie-up will bring great benefit to the participating teams and players in their respective match analysis.”

Mr. Radhakrishnan Ramachandran, Founder & CEO of said "We are delighted to partner with IMG-Reliance to bring the I-League and Indian football to online audiences around the world. The tremendous response we received for Euro 2012 prompted us to build a dedicated video channel for football, a first of its kind in the country, and partnering with the I-League is an important part of growing this effort.”

Mr. Kushal Das, General Secretary, AIFF stated, “This is indeed a great initiative in tapping the audience to build the fan base for Indian football. For the teams and individual players, I believe the online match video footage availability will prove to be a great resource in improving the technical aspect and speed of the game.”

iStream has already begun streaming I-League matches through its dedicated football channel on A total of 75 matches will be available online.

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