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The deal includes I-League telecast rights for three years starting fiscal 2012-13 & Federation Cup rights for 2013 and 2014...

The commercial and marketing partners of the All India Football Federation (AIFF), IMG-Reliance on Monday have announced a three-year broadcast deal with Ten Sports.

The coverage of the I-League and Federation Cup is set to be carried over various platforms, such as Television, IPTV, DTH, HITS, Internet TV and Mobile.

“We are delighted to partner with IMG-Reliance to telecast I-League and Federation Cup, two of India’s premier football tournaments,” said Ten Sports CEO Atul Pande.

“Ten Sports has always supported Indian football and we continue committed to our vision of enhancing and adding value to the sport,” he added.

As part of this deal, Ten Sports will broadcast the I-League competition through its football channel Ten Action, for three consecutive seasons starting 2012-13 season.

With the I-League kicking off this weekend on 6 October 6 2012, Ten Action have agreed to telecast 75 live and delayed matches throughout the season.

bringing Indian football to your TV screens

Football fans across the country can catch the inaugural day action between Pailan Arrows vs Mumbai FC scheduled to be played at 1430 IST in Kolkata, and the Goan derby between Dempo SC and Churchill Brothers SC at 1730 IST.

Ten Action also has the mandate for telecasting the Federation Cup competition for the next two seasons.

“The fiercely contested Federation Cup, concluded recently, has set the ball rolling for the 2012-13 football calendar year,” remarked AIFF General Secretary Kushal Das.

He continued: "The I-League competition brings in even more enthusiasm and excitement, as the clubs are eager to renew their rivalry and fight it out from Round One."

Meanwhile the IMG-Reliance spokesperson promised their committment to their development of Indian football.

“We are happy to bring Ten Sports on board as a broadcast partner in football. Having a long-term partnership with the broadcaster is an important step in ensuring quality and continuous coverage of the two competitions. This is one of many initiatives IMG-Reliance has undertaken and we remain committed to the development of Indian football.”

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