Neo Sports has acquired the broadcast rights for the 2012 edition of the Nehru Cup as it struggles to feed its channels with live content since their contract with the Board of Control for Cricket in India (BCCI) was scrapped in December last year for defaulting on payments. According to Indiantelevision.com, the rights were bought for a fee ranging between Rs 5-10 million.
Defending Champions and two-time winners India will be gunning for a hat-trick of titles and will be up against Maldives, Syria, Nepal and Cameroon in a 10 match round robin league from August 22 onward followed by the final between the top 2 teams on September 2.
Ashu Jindal, the Chief Operating Officer of IMG-Reliance, who has often preferred to keep mum when posed questions on their plans to develop and revolutionize Indian football, interestingly came out with an audacious statement that Nehru Cup was a key cog in their attempt to restructure the beautiful game in the country.
“With 2012 being the Platinum Jubilee of the AIFF (All India Football Federation) and India returning as defending champions, we are extremely pleased to partner with Neo Sports for the broadcast of this historic edition of the Nehru Cup. This is a key tournament in our vision to radically restructure and popularize football in India. With double the prize money and an extensive production plan, the event will be bigger and grander,” said Jindal.
Prasanna Krishnan, the Chief Operating Officer of Neo Sports Broadcast, highlighted that the number of people watching football in India is on the rise, as was evident during the Euro 2012.
“Neo Sports has added yet another key event to our extensive football line up with Nehru Cup. TV ratings for football in India are growing exponentially, evident with the success of Uefa Euro 2012 on Neo Prime. With Nehru Cup being India’s only international football tournament, it is sure to garner high viewership. We look forward to serving Indian football fans with top class coverage of this celebrated event,” said Krishnan.
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