After the Big Four, now Manchester City eyes Indian market...Manchester United have their café in Mumbai and Delhi, Arsenal have their Soccer Star programme, Chelsea tried to work with the All India Football Federation (AIFF) and so did the Red Devils, while Liverpool have tied up with Abhijit Kadam Football Development Centre in Pune to offer football related courses.
Following their footsteps, Manchester City, who are keen to expand their fanbase and reach this part of the world as well, shall come up with a residential academy.
The place chosen for the academy is a new township named Lavasa city which is about a three hour drive away from Mumbai.
Confirming the same, Manchester City’s Chief Marketing Officer David Pullan said, “We are setting up an academy in every sense of the term. Our physical and digital presence will be there all through the year. The entire academy training module followed at Manchester City will be replicated in Lavasa and we are positive of a successful result.”
The academy will include football in the curriculum of students in India. Interested footballers within the age of 9-19 will be allowed to have access to the academy.
Manchester City will initially help the academy by sending their own youth coaches to India to impart the training methods until they are able to create a successful model to ensure that the local coaches can continue the trend.
The hosts, Lavasa City are pleased with the agreement with the Citizens.
“We are building academies in eight different sports and football is definitely a key element there. To have a big club like Manchester City on board is absolutely great," said Lavasa City’s Vice-President, Mr. Nathan Andrews.
The project is stated to be functional from the month of November 2011 might see some Premier League stars coming down to India for inaugurating such an academy.