The Bengali new year seems have brought in the right ingredients at East Bengal. The players gave all their fans a gift by clinching their first I-league victory in seven games by defeating Mumbai FC on the auspicious occasion of “Nababarsho”.
And in another set of good news for the club, a local corporate company named 'Tower Group', signed an understanding with the Red and Gold officials and have clinched a co-sponsorship deal for the 2010-11 season.
Tower Group. which is a company based in Kolkata, is working extensively in sectors like Pharmacy, Insurance, IT and Education. With this co-sponsorship deal East Bengal club’s financial worries have now diminished.
Earlier on, the club faced a major financial crisis after having invested on players like Jan Berger, Omar Sebastian and Ramez Dayoub, who had to be released after buying out their contract.
Speaking on the occasion, a representative from Tower Group said, “It is a proud moment for our company to be associated with one of the major brands in Kolkata and Indian football. We hope that our company has a fruitful co-operation and understanding with East Bengal.”