Monaco coach Claudio Ranieri says there are fewer pressures in French football and more fans at stadia than in Italy.
The Serie A's falling attendance in recent years has been well-documented and the Roman, who has coached at the likes of Valencia, Juventus and Chelsea, thinks there are immediate advantages to playing and coaching in France over Italy.
When asked about Ligue 1 and the reported discontent of Zlatan Ibrahimovic at Paris Saint-Germain by Radio DeeJay, he responded: "When one is in Italy the pressures are many, but here [in French football] the stadiums are always full even if the football is different."
Following their promotion from Ligue 2, Monaco have bought Joao Moutinho, James Rodriguez and Radamel Falcao in May for an estimated combined total of €130 million, and Ranieri believes the club are forging a force to be reckoned with.
"Our strategy is to follow the coach - our purchases are targeted," he added. "The club president wants to bring the team up, the project is ambitious and we are now in the minds of everyone.
"We're constantly looking for good players and great men. I cannot talk about specific future purchases, though."