The Spanish forward, introduced from the bench at half-time, capitalised on a defensive mistake from Alberto Moreno to smash the ball home and keep up the Magpies' impressive formAyoze Perez's 73rd-minute strike was enough for in-form Newcastle to see off Brendan Rodgers' inconsistent Liverpool 1-0 at St James' Park.
The Spaniard netted the decisive goal in the 2-1 triumph at Tottenham last Sunday and came off the bench here to earn Newcastle's fourth win in a row in all competitions and move them to within a point of Liverpool.
|VIEW FROM ST JAMES' PARK
|By Matthew Sherry at St James' Park
If there was ever a blueprint in place to beat a top team, this was it. With a compact back four supported by two holding midfielders and pace aplenty in attack, Newcastle put on a clinic at St James' Park to earn a deserved 1-0 victory.
Moussa Sissoko was the star, driving at the Liverpool backline with regularity as Newcastle counter-attacked their opponents at will.
Alan Pardew will know, however, that his side were helped by another abject display from Liverpool, for whom the superb attacking play on show at the end of last season seems an increasingly distant memory.
Barring Raheem Sterling, the visitors offered almost no threat as Newcastle controlled the game.
The upshot was a fourth successive win for the hosts, with Alan Pardew no doubt now looking back on his early-season travails with a smirk.
The Premier League's highest scoring fixture - having yielded 129 goals before this meeting - looked set to be heading for a goalless draw until Perez's strike, which condemned the visitors to their fourth top-flight defeat of the season.
Both clubs progressed to the League Cup quarter-finals in midweek, with Newcastle having further alleviated the pressure on manager Alan Pardew by producing a shock 2-0 victory over holders Manchester City.
There were two much-changed sides that lined up on Saturday and Pardew reaped the rewards from having rested several key players for Wednesday's trip to the Etihad Stadium.
Pardew admitted that the weakened team he named against City was a nod towards the importance of this fixture, with five players - Tim Krul, Steven Taylor, Moussa Sissoko, Sammy Ameobi and Papiss Cisse - returning and Mehdi Abeid earning a Premier League debut.
Liverpool boss Brendan Rodgers also made numerous changes from the League Cup success over Swansea City, and Mario Balotelli was rewarded for his equalising goal off the bench in that 2-1 triumph as the Italian was handed a start, with Steven Gerrard and Raheem Sterling coming back into the side.
The hosts had appeals for a penalty waved away by referee Andre Marriner in the 10th minute when Sissoko went to ground under a challenge from Joe Allen, with replays suggesting they had cause to feel aggrieved.
Newcastle suffered a blow midway through the half when Gabriel Obertan, scorer of the winning goal in his side's last home match against Leicester City, pulled up while chasing a long ball down the right, with Rolando Aarons on in his place.
Liverpool survived a scare late in the half when Cisse's goal-bound shot was headed away by the alert Glen Johnson, while Martin Skrtel headed Gerrard's corner wide from eight yards at the other end.
Cisse did not return for the second half as Perez was brought on to add fresh impetus to Newcastle's attack, with that change ultimately proving crucial.
Tempers flared around the hour mark, firstly when Sissokho was perhaps lucky to avoid a red card for a studs-up foul on Joe Allen, and then as Daryl Janmaat scythed down Balotelli. Both men were cautions.
Coutinho saw a header well saved by Tim Krul between those two incidents, and former Sunderland man Fabio Borini threatened with a powerful low strike from the edge of the area two minutes after coming off the bench, but it was Perez who made the breakthrough.
Sissoko's cross was not dealt with by Alberto Moreno and Perez was on hand to fire the ball home from close range.
A rapid breakaway almost led to a second when Remy Cabella and Perez linked well, but the Frenchman's effort was kept out by the right foot of Simon Mignolet, who had dived the other way.
Liverpool offered little in the closing stages and, with a trip to the Santiago Bernabeu to take on European champions Real Madrid coming up on Tuesday, Rodgers was left with plenty to ponder.