Manchester United confirm 10-year Adidas deal

The Premier League side, imminently to be taken over by Louis van Gaal, have agreed a huge kit sponsorship guaranteeing them at least £750 million, starting in 2015
Manchester United and Adidas have agreed a 10-year sponsorship deal worth upwards of £750 million, the Premier League club have confirmed.

As exclusively revealed by Goal, the German sports manufacturer emerged as frontrunner to replace former sponsors Nike in April and has now clinched a world-record deal.

A statement read: "Manchester United plc (NYSE:MANU) has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750m, subject to certain adjustments, beginning with the 2015-2016 campaign.

"For the 2014-2015 season, Nike will continue in its role of technical sponsor and trademark licensee."

It represents a world record for any sportswear deal in any sport and dwarfs the fee paid by the same company to sponsor Chelsea's kit by £45m per season.

United's new Nike kit, their last under the current arrangement, was revealed earlier in July.