The online survey will be the biggest two-way conversation with fans ever, on the issue of prejudice and discrimination, and will help inform an action plan for future enforcement
The charity, which is funded by the FA, the PFA and the Premier League, has been battling against prejudice in football for two decades and works with clubs at all levels of the game.
Their latest campaign, named 'Tackling Discrimination', will see fans get the chance to voice their opinions on how best to tackle racism in an online survey, with their contributions then helping to form an action plan for the coming seasons.
The launch, which coincides with the start of Kick It Out's annual 'One Game, One Community' week, comes the day after reports of monkey chants and other racial abuse towards England Under-21s winger Danny Rose overshadowed their 1-0 win over Serbia.
"The responsible majority of fans in this country are on board with stamping out discrimination and want more to be done"
- Clarke Carlisle
Lord Herman Ouseley stated: "At a time when discrimination is high up the football agenda, it is easy for fans and players to forget the great strides made over the last 20 years in helping to eradicate it. But there is still a long way to go.
"We are launching this important dialogue with football fans to help set out how we move forward to achieve a zero tolerance approach to discrimination in all its forms, at all levels of the game.
"The One Game, One Community weeks of action provide a focal point for everyone connected to football, from supporters to players, to stand up against discrimination in all its forms."
The survey will allow fans to give their views on issues such as how to report abuse in football grounds, as well as how to police it, how to tackle social media mis-use and what more both clubs and authorities could do to stop discrimination.
PFA chairman Clarke Carlisle also believes that the consultation is a good idea, suggesting that it provides a good platform for the large number of sensible fans to punish the "unacceptable" minority.
He added: "The responsible majority of fans in this country are on board with stamping out discrimination, and want more to be done.
"We must ensure that all forms of discrimination are made unacceptable"
- Phil Neville
"We want to make sure we tackle the tiny minority for whom the healthy rivalries and passion that make the game great, tip over into unacceptable prejudice and hatred."
Players will also be consulted as part of the charity's new plan, with each professional team in England and Wales devoting one home fixture as their "day of action" as part of the wider One Game, One Community scheme.
Everton captain Phil Neville is delighted to support Kick It Out and hopes that racism can be purged from the sport.
"There is no place for any form of abuse and discrimination in football," he declared. "I'm proud to support the One Game, One Community weeks of action campaign and this important consultation with fans.
"After all the progress made so far in tackling abuse, we cannot sit back, we must ensure that all forms of discrimination are made unacceptable."
The Tackling Discrimination fan survey, hosted by Populus, and developed in partnership with key fans groups, will run during the current football season and can be accessed here.