Championship soccer side Sheffield Wednesday have confirmed that Sondico will succeed Puma as their kit manufacturer at the end of the current Football League season.
The Sports Direct-owned brand, which has recently confirmed a similar agreement with Carlisle United, will supply playing and training kit, as well as leisurewear, for the Owls’ first team, development squad and academy sides throughout the three-year duration of the agreement.
Sondico’s sales director, Neil Burke, said: “We are extremely proud to confirm a partnership with a football club of this stature and look forward to seeing the results of these two major sporting brands unite moving forward.”
The club’s head of retail Peter Pridmore added: “Sondico are one of the fastest growing brands within the football sector and forecast to be a major player within the market as they develop and enhance their broad range of products.
“Sheffield Wednesday will be viewed as their flagship club for 2014-15 and we are all excited about the bespoke range of designs Sondico will present and provide at Hillsborough.”