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Championship soccer side Sheffield Wednesday have confirmed that Sondico will succeed Puma as their kit manufacturer at the end of the current Football League season.

Championship soccer side Sheffield Wednesday have confirmed that Sondico will succeed Puma as their kit manufacturer at the end of the current Football League season.

The Sports Direct-owned brand, which has recently confirmed a similar agreement with Carlisle United, will supply playing and training kit, as well as leisurewear, for the Owls’ first team, development squad and academy sides throughout the three-year duration of the agreement.

Sondico’s sales director, Neil Burke, said: “We are extremely proud to confirm a partnership with a football club of this stature and look forward to seeing the results of these two major sporting brands unite moving forward.”

The club’s head of retail Peter Pridmore added: “Sondico are one of the fastest growing brands within the football sector and forecast to be a major player within the market as they develop and enhance their broad range of products.

“Sheffield Wednesday will be viewed as their flagship club for 2014-15 and we are all excited about the bespoke range of designs Sondico will present and provide at Hillsborough.”

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