English soccer club Sheffield United have agreed a one-off shirt sponsorship deal with Saudi brand Mbuzz.
The League One side will wear the technology, media and telecoms group’s logo across the front of their shirts in Sunday’s FA Cup semi-final against Premier League Hull City at Wembley Stadium. The partnership is the first Mbuzz has signed in soccer and was brokered by Sports Revolution Arabia, a new Dubai-based offshoot of sports marketing agency Sports Revolution.
Sheffield United are co-owned by Saudi Arabia’s Prince Abdullah bin Mosaad bin Abdulaziz Al Saud, who bought a 50 per cent stake in the club in September.
Mbuzz chairman Nasser Al Sayari said: “Sheffield United’s recent resurgence in the league and exciting cup run has not gone unnoticed in Riyadh – where football is the country’s number one passion, and English football especially. We hope our involvement will contribute in some way towards the Club’s continuing success and its return to former glories.”