The French arm of international real estate agent franchise Era has signed on as a sponsor the French League Cup.
The new deal, contractual details of which have not been released, will kick in at the final of this year’s competition.
Paris Saint-Germain will take on Lyon in that game at the Stade de France on 19th April.
Established in 1994, the French League Cup is open to professional teams in the county’s top three divisions.
Only England and Scotland have equivalent league cup competitions.
Founded in the US in 1972, Era now had 2,500 estate agent branches around the world, employing some 30,000 estate agents, with some 350 estate agencies alone in France.
Era will have its logo at French League Cup games and on all French League Cup communication put out by the Ligue de Football Professionel, which sanctions the tournament.
The French Ligue Cup is the only French soccer competition that is a available in its entirety on free-to-air platforms, primarily through France Television’s suite of channels.
Era joins La Poste and Uhlsport as an official partner of the competition. FDJ.fr and Point.P are designated as major partners.