Boston-based sports apparel brand Warrior has agreed a four-year kit deal with Irish soccer outfit Shamrock Rovers.
The New Balance subsidiary, which also has a kit deal in place with Liverpool FC, will manufacture the club’s home and away kits for the next four seasons, with the 2014 and 2015 kits unveiled on Thursday. The deal marks Warrior’s first Irish partnership.
Shamrock Rovers chairman and commercial director, Jonathan Roche, said: “We are delighted to be the first team to wear Warrior in Ireland and are very excited about the brand and its products. With the brand’s growing portfolio and ambitious mindset, we feel our values as a football club are well aligned with Warrior.”
Meanwhile, global services company Pepper Asset Servicing has agreed a three-year front-of-shirt sponsorship deal with the club.
The firm’s logo will be emblazoned on the front of the Hoops’ shirts for the next three seasons; the longest contract the club has sealed with a main sponsor.
According to an official press release, ‘the level of the financial input from Pepper will be a huge boost for the club’, however the financial terms of the contract were not announced. Pepper will also offer the Hoops performance-based incentives and will have advertising signage at home games.
Pepper Ireland’s chief executive Paul Doddrell said: “Shamrock Rovers is a young, ambitious and vibrant club – values which we can strongly associate with – so our initial sponsorship proved a very important part of our brand building programme in what marked our first year of operation in Ireland.
“As we look to the future and realising our longer term ambitions, we feel it is important to cement the Pepper brand in the marketplace through prominent partnerships such as this one with Shamrock Rovers.”