Paris Saint-Germain (PSG) has agreed a three-year sponsorship deal with MoneyGram, while the club is also reportedly seeking to vastly increase the value of its kit partnership with Nike.
Money transfer specialist MoneyGram has entered into a partnership with the Ligue 1 champion to build on a new strategy focused on its brand and innovation following the transfer of its stock market listing in May from the New York Stock Exchange to NASDAQ. Guillaume Dewaël, vice-president of MoneyGram in the French and Benelux markets, said: “This partnership is strategic for MoneyGram, because it will allow us to strengthen our brand in France but also internationally and give a boost to our growth strategy. Our customers are at the heart of our mission, we allow them to be even closer to their relatives in their families’ country of origin. With Paris Saint-Germain, we want to share the excitement with our customers around the universal values of sport and friendship.”
Jean-Claude Blanc, managing director of Paris Saint-Germain, added: “By partnering with MoneyGram, Paris Saint-Germain joins an international economic group essential to the lives of people allowing them to financially support their families. The combination of the two brands is for both partners a powerful lever of fame and global recognition.”
Meanwhile, Le Parisien newspaper reports PSG is putting pressure on Nike to increase the value of its kit contract, with the current deal due to expire at the end of the 2013-14 season. PSG has partnered with Nike since 1989, but with the current contract said to be worth Eur6.5 million per year the capital city club is said to be seeking a new deal valued between Eur20 million and Eur30 million per season. Nike, which is already committed to a Eur40 million per year deal with the French national team, is said to be reluctant to meet those demands.