The Redknapp family are no strangers to the weird and wonderful world of product advertisements.
Previously, Harry, Jamie and the rest of the clan helped promote the Nintendo Wii in a television commercial but, as bad as that was, it was not as cringeworthy as their latest video.
The newest Redknapp creation sees former West Ham and Tottenham manager Harry Redknapp dancing around the kitchen with daughter-in-law Louise to promote supermarket chain Sainsbury's.
Me & daughter-in-law @LouiseRedknapp bossing the #family dinner. Still think my dance moves are better than Jamie’s
#fun #fooddancing #ad pic.twitter.com/ANQBWmlC79 — Harry Redknapp (@Redknapp) February 17, 2017
Louise featured in BBC's Strictly Come Dancing and has some skill on the dancefloor, but Harry's routine would definitely not be getting "a 10 from Len"!