Sydney FC reveal new logo & sign 10-year stadium deal

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Described as an "authentic football crest", the new logo will be worn for the first time when the Sky Blues face Arsenal in July

A-League champions Sydney FC have unveiled a new logo and secured a 10-year renewal to their lease with Allianz Stadium.

The Sky Blues' new crest has a more traditional football look that chairman Scott Barlow believes will "stand the test of time", with a representation of the Sydney Opera House housed within a shield.

The old logo's orange elements and football have gone, with the replacement made up of different shades of blue alongside white.

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A number of Sydney members and supporters were involved in a consultation group that helped produce the new crest.

"This new crest represents a coming of age for our club. It is an evolution of the previous design with a number of respectful nods to the past," Barlow said in a statement.

"It is a premium and authentic football crest that will stand the test of time and be a true reflection of our club and our identity."

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Despite ongoing criticism of Allianz's pitch throughout the 2016-17 season, Sydney have also committed to using the venue as their home ground for the next decade.

"Allianz Stadium is a fantastic venue and one we are very proud to call our home," Barlow said.

"We have had some great occasions playing at this stadium, none more so than winning the A-League championship last weekend and I envisage we will have further success in the future."

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The latest moves by Sydney continue their pro-active approach to winning the A-League premiership-championship double, as coach Graham Arnold continues to secure key members of his squad for next season.

Johnny Warren medallist Milos Ninkovic has been upgraded to a marquee contract, centre-back Jordy Buijs and reserve striker Matt Simon have committed to another year, while on Tuesday, the Sky Blues announced the retention of Brazilian striker Bobo on a marquee deal.

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Sydney's recruitment success is in stark contrast to that of Adelaide United after they won the double in 2015-16, as Guillermo Amor's squad disintegrated with key players Bruce Djite, Craig Goodwin, Stefan Mauk, Bruce Kamau and Pablo Sanchez all leaving.

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Arnold has already signalled his intention for Sydney to become just the second A-League club to win back-to-back championships, while both Ninkovic and Bobo are keen to prove the Sky Blues' quality in the AFC Champions League.

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