Kenyan Premier League will have a new title sponsor this season, says Sofapaka President Elly Kalekwa.
The league lost its title sponsor following SportPesa's sudden withdrawal from all local sports sponsorships early in January.
But Kalekwa now believes KPL, that is considered the most competitive league in the region, is capable of attracting other suitors.
“We have no fear at all because KPL has built a brand of its own that can attract any (title) sponsor. Another sponsor will just come on board," Kalekwa told Goal.
Sofapaka are currently on negotiation table with betting firm, Betika Kenya, who are reviewing their Sh50 million annual sponsorship downwards, following the introduction of 35 percent tax on betting revenue by the Kenyan government.
“We are still in talks with them (sponsors) and even though the reduction of sponsorship income will be felt by the club, it will not stop us from carrying on with our programmes.
"In as much as paying of taxes is an obligation for every citizen, you must understand that these are people in business. The government should have looked into the matter and come up with a reasonable tax frame that doesn't chase away investors.”
Kalekwa has, however, reiterated the club’s push of lifting a second league title since 2009.
“If a team finishes second, the only other option you have is to win it (title) the following year. Everyone here wants the title. We have the thirst to win the league this year. There are things that we want to achieve this season.
“We have strengthened weak areas that made us miss the title last season and I can say that we have the best squad in the league this season.
"That’s why we are signing top players. Be sure of this, he’s coming to Sofapaka,” club president, Kalekwa told Goal last week in an exclusive interview.
Sofapaka finished second behind Gor Mahia last season.