James Rodriguez played no part in Real Madrid's Champions League final victory after being sensationally dropped against Juventus by coach Zinedine Zidane.
The future of the Colombia star, who cost Real Madrid an estimated €80 million after moving from Monaco after the 2013-14 season, has been widely speculated upon in recent months, with a move to Manchester United mooted in the summer window.
While James has turned in some fine performances this season for Madrid he has lacked regular playing time, although he still managed a more than respectable 11 goals in 32 appearances in all competitions.
But there is no room for him in Zidane's matchday squad, as he was left off the bench at the Millennium Stadium as Real Madrid took home the Champions League title with a 4-1 win over Juventus.
James and Lucas Vazquez were the most surprising omissions made by the Frenchman, who had the likes of Marcos Asensio, Gareth Bale and Alvaro Morata as his attacking options on the sidelines. Asensio went on to score Madrid's fourth goal in stoppage time.
The news provoked a backlash on social media, with many Madrid fans feeling James' absence was a slight against the talented playmaker.
Predictably, it was in his native Colombia that the most vehement criticisms of Zizou were to be found.
One day james rodriguez will come back and haunt us and in the same competition — SA (@False10_) 3 de junio de 2017
When you can leave a player as good as James not just out of the team but out of the squad ... wow — Sid Lowe (@sidlowe) 3 de junio de 2017
If I were James I wouldn't stay in the stands, I'd leave the stadium and the club.
LACK OF RESPECT. James has to leave Madrid tomorrow. Not even on the bench? Zidane's unbelievable, what a robbery.
FALTA DE RESPETO. James Rodríguez tiene que irse mañana mismo de Real Madrid, ¿ni en el banco? Increíble lo de Zidane. Qué manoseo por favor pic.twitter.com/7SVKJ2lf7h — Juan Da (@JuandaCardenasN) 3 de junio de 2017
They should go on strike at ESPN and not show the game because of James.
En ESPN deberían hacer huelga y no transmitir el partido por lo de James Rodriguez. — Ricardo Marin (@RicardoMarin_) 3 de junio de 2017
James isn't playing or on the bench, now it's Forza Juve.