La Liga and Perform team up to create official data centre for new 2017-18 season

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The agreement will ensure Spanish football fans will have up-to-the-minute statistics and data on all their favourite teams

Perform Group and La Liga have partnered to create the La Liga Official Data Centre from 2017-18 on a five-year deal.

The partnership ensures La Liga will be able to utilise match data across various platforms, including broadcasts, for games featuring Real Madrid, Barcelona, Atletico Madrid and more.

“We are delighted to be broadening our relationship with one of the world’s most exciting football leagues," Perform CCO Jacopo Tonoli said.

"The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels.

"It gives La Liga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform. We are thrilled to be able to add La Liga to our official data rights portfolio.”

Opta will provide statistical data for the joint venture, powering various La Liga platforms with cutting edge match facts that engage with a huge audience that Spanish football commands.

“This agreement deepens the relationship between La Liga and Perform, two innovative brands,” said Melcior Soler, director of audiovisual at La Liga.

“The La Liga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.”

 

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