Radio Africa Group have sealed a deal with the world’s biggest radio station talkSPORT to air live English Premier League matches in Kenya.
Sports Industry Group reports that talkSPORT have announced that they have reached an agreement with the Kenyan-based media company to commentate English Premier League matches for fans in Kenya for the next three seasons, starting with the remaining 2016/17 season.
The official live commentaries will be in two languages; English and Kiswahili as confirmed by CEO of Radio Africa Group Patrick Quarcoo.
“We are excited to have been granted the sole and exclusive rights to broadcast the English Premier League in Kenya. Now our listeners can access the game whether at home, the office and in their cars on Kenya’s top radio stations. We also plan to deliver the commentaries direct to all mobile phones in Kenya so if you are not near a radio you can still stream the matches of your favourite team in English and Swahili.”
Jimmy Buckland, international director, talkSPORT said: “We’re really excited to bring the passion and excitement of the English Premier League to Kenyan fans through this partnership with Radio Africa Group. Radio has a unique ability to convey all the live drama of a 90-minute football match, and listeners in Kenya can now experience this via talkSPORT’s unique commentary and expert insight.”
As global audio partner of the Premier League, talkSPORT controls an exclusive package of international audio rights that allows the station to broadcast official live commentary of all 380 matches in any language to listeners around the world, outside of the UK and Republic of Ireland. The station has the rights until 2019.