Integral becomes West Africa’s exclusive representative of the world’s best football memorabilia brand, Icons.com

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Leading sport sponsorship and marketing consultants Integral have partnered with the world’s largest football memorabilia brand, Icons.com, becoming its exclusive representative in West Africa.

Icons was awarded the world's first ever signed football memorabilia licence by FIFA in 2010 to produce a range of signed iconic FIFA World Cup™ products. In July 2012, Icons was awarded the first ever official licence for the UEFA Champions League and last year announced a licensing deal with the England FA. The company holds exclusive contracts with many of the world’s most famous players, such as Lionel Messi and Eden Hazard. Icons also enjoys long-term relationship with the likes of Cristiano Ronaldo, Neymar Jr, Diego Maradona and Pele.

Integral, with its diverse expertise in global sports business and marketing, is the perfect partner for Icons to bring its high-quality, authentic and iconic memorabilia range to football-lovers in West Africa. Integral, being a reputable sports agency, has secured the largest football website in West Africa, Goal.com, as the online media partner for Icons in the region. The partnership with Goal.com is an opportunity for Icons’ exclusive range of products and services to be promoted across the region. The partnership is the first of its kind in West Africa.

As the 2018 FIFA World Cup™ approaches, West African football fans can purchase and own official and exclusive memorabilia from Icons’ FIFA World Cup™ range. Fans of other sports are not left out, either. Icons has a wide range of sports memorabilia, including quality signed merchandise from the likes of Lebron James, Anthony Joshua and Michael Jordan.

About Icons Shop Limited:

Icons Shop Limited has been in business since 1999. Icons produce the exclusive official Lionel Messi Signed Merchandise range and hold the licences for the UEFA Champions League, 2018 FIFA World Cup™ Russia and the UEFA Europa League.

Icons have a worldwide audience and supply to well over 90 countries each year, including nations in West Africa. To assure customers of the authenticity of its products, Icons only employs the highest standards of the signed football merchandise industry. Icons use photographers and videographers to document closed signing sessions, while a Certificate of Authenticity (COA) is supplied with each signed item. COAs detail the date, host city, a picture of each product and a signing photo, where available. Each product carries a uniquely-coded Icons hologram, the identical twin hologram of which is added to the COA to pair the two. For further information about Icons, visit www.icons.com or email customersupport@icons.com

About Integral Sponsorship and Experiential Marketing Limited:

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Integral, based in Lagos, Nigeria, is a leading sports marketing consulting practice. Known for it’s high standards of delivery, the company has expertise and works in all aspects of the industry – events, corporate hospitality, sponsorships, media rights, image rights, digital and athlete representation.

Its transdisplinary composite of consultants, lawyers, accountants, creatives, and researchers, have made Integral the “must go to” company for thought leadership and innovation in sports management, because the expertise goes beyond anything traditional.

Integral’s impressive experience includes global sports brands and property owners, setting new standards and transformation for sports management in Nigeria.

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